This product has the "serum" name on it because it comes in clear colour, but it has firm hold.
It's a clear moisturising gel.
Frizz doesn’t stand a chance against the strong hold and curl-activating properties of this silicone-free styling concentrate. This natural formula not only resists humidity, but is reactivated by water, making this essential for frizz-prone curly and wavy hair. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants deliver multi-day hair that can withstand the elements.
So put your hands in the hair and keep those curls where we can see them – this is a Hold Up™!
WHAT IT IS:
A silicone-free curl defining serum that softens and strengthens hair while offering strong hold and curl activation.
WHO IT'S FOR:
All curl types that are seeking curl plumping, lift, and strong hold.
WHAT'S IN IT:
Quinoa Protein is a gluten-free source of eight essential acids that offer superior repair, hydration, and shine for the hair. Oat Protein plays a supporting role by penetrating the hair to deliver reduced breakage and enhanced softness.
WHAT IT SMELLS LIKE:
HOW TO USE IT:
Rake a small amount of serum through wet hair from roots to tips. (Note: it's called a ‘concentrate’ for a reason - a little goes a long way). To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair. Allow hair to air dry or diffuse for extra volume.
To enhance your natural curl pattern, apply Hold Up™ to wet, not damp, hair. Once you have achieved your desired style, avoid manipulating your hair until it is fully dry.
Aqua (Water), Aqueous Extracts of Cymbopogon citratus* (Lemongrass), Chondrus crispus**(Irish Moss), Equisetum arvense*(Horsetail), Urtica dioica* (Nettle), Salix alba (White Willow) Bark**, & Zingiber officinalis (Ginger) Root, Aloe barbadensis Leaf Preserved With Potassium Sorbate*** & Citric Acid***, Vegetable Glycerin***, Polyvinylpyrrolidone (PVP), Hydrolyzed Quinoa, Panthenol, Sodium Lactate, Phenoxyethanol (and) Caprylyl Glycol, Aveena sativa (Oat) Kernel Protein, Acacia Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Citric Acid***, Essential Oils of Citrus aurantifolia (Lime), Mentha spicata (Spearmint), Vetiveria zizanoides (Vetiver), Viola Odorata (Violet Leaf). *Certified Organic ** Wildharvested *** Natural Source